Cornwall is a real foodie destination with a reputation for great local produce and fine dining, and our latest client, George Thomas of Coswarth Farm, Newquay has struck upon a golden opportunity. You are likely to be familiar with the bright yellow fields that populate the countryside but may be unaware that Rapeseed can produce a culinary oil that boasts half the saturated fat of olive oil, high levels of Omega 3 and 6 and has a great taste. George's Oil has a fabulous golden colour and a mild, nutty flavour that is produced using no artificial anything. Our challenge was to name, brand and produce shelf-ready packaging in time to launch at this year's Royal Cornwall Show. Working closely with George we established a strong set of values that would help shape the brand and produce a contemporary Cornish product with a powerful shelf presence. 'Simply' reflects the oils honest production methods and allows scope for future product ranges, punchy typography and a bold colour scheme transferred straight over to the marketing material to create a vibrant backdrop at the show. It was a pleasure be involved in such an original idea that has been so well received by both the public and trade and we look forward to working on more Simply products.
We are exceptionally pleased to welcome Devonport Yachts as our new client after winning a three-way pitch to produce their communications. Devonport create Superyachts in the over 60 metre sector (thats unbelievably big to you and me). Already a well established brand with a portfolio of Yachts that range up to 110 metres in length they have shifted their operations to Falmouth in partnership with Pendennis. We'll be working hard to develop and refine the values of the brand and extend their communications to reflect a shift into new areas of this exclusive market.
This lovely piece of marketing folds out a piece of cardboard to become a stand alone record player. The piece was made by Grey Vancouver in Canada to help promote a sound engineering company, GGRP. The sound is picked up from the needle and amplified through the cardboard.Found on Directdaily.com
Double celebrations at the Media Innovation Awards
Last night was the 2010 Media Innovation Awards and we are so happy to have picked up two awards. Our website for Dott Shot (www.dottshot.com) won the Best Community Website category and our 2010 prospectus for UCF won the Best Print Media category. The night was fantastic with plenty of wine and beer flowing which is probably evident in the speeches which you can see online at http://bit.ly/aKibfMBig smiles in the studio today.
OK Go, of the famous treadmill music video have surpassed themselves by creating (in collaboration with James Frost and Syyn Labs) a masterpiece one shot video. If you think you've seen it before then you'd be (sort of) right, with the classic 'Cog' ad from Wiedens bearing comparison. A very satisfying ending bringing back memories of Mousetrap, by which the hardest soul will struggle not to raise a smile. It has awards written all over it.
It's fair to say that Saatchi & Saatchi might know something about advertising
Saatchi & Saatchi have just released this World Cup specific Visa advert. Charting the journey of one fan from armchair to every fans dream - playing in the finals. Brilliant.
In April 2008 University College Falmouth (UCF) merged with Dartington College of Arts. The merger will pave the way for a new specialist Arts University in Cornwall in 2012. We created a piece of communication to celebrate academic excellence as well as looking at the personalities behind the success - the staff and successful ex students. We commissioned two student photographers from BA(Hons) Press Photography, Oliver Rudkin and Tom Dymond to shoot eight staff at the college from a variety of disciplines and art directed them to convey their personality in a visually interesting way. From a studio in the animation department to a mine at Carn Brea with a robot we wanted to push the boundaries of a portrait in a work related context. Shot in medium format on film (just to make life that little harder for ourselves) the personalities shone through. Tom and Olie came up with some great results and are names to keep an eye out for in the future.
So after several hundred cups of tea, 32 pencils and 18 grey hairs later, the latest NMMC exhibition: Lighthouses: Life on the Rocks opened to the public. Jonathan Griffin opened the exhibition at the private view on Friday where it was great to meet some of the lighthouse keepers whose stories embody the exhibition. No knitted jumpers and pipes were spotted which was a slight disappointment but you can't have everything I suppose. It was an amazing journey of this:
The Time of Gifts branding has come to an end just as winter rears its head. Lovely work by Andrew Bannecker courtesy of CIA. The Eden design team are now rolling it out so look out for TV ads, posters and billboards appearing county wide. Clean up those skate boots and get knitting your winter hat.
I came across these lovely covers from Esquire and wondered at which point did mens magazine titles abandon design and decide to feature scantly clad ladies. It would take a brave art director to revert to the innovation of these designs from the late 50's and 60's, interestingly Paul Rand worked as art director for Esquire from 1936-41 and cues from his exquisite style can be referenced in these designs by Robert Benton. See the whole collection on the Esquire site, along with a few ladies…
Whilst blog-hopping I came across the fantastic posters created for the International Year of Astronomy by Simon Page. Love the feel of old Pelican book covers you get from the designs and they're so fitting of the subject. Simon's portfolio and blog can be found here...Paul
No-one wants to think about Christmas yet, but when it involves ice skating, food markets and the odd ale or two we start becoming more festive by the minute. We're currently in the process of updating Eden's much loved campaign, A Time of Gifts featuring the lovely illustrations of Andrew Bannecker . Here's a sneak preview...Stay tuned for the finished campaign and a leaflet with some interesting print finishes.Diggory
Even the digital amongst us love paper modeling and we love seeing talented people and their paper masterpieces. The latest spotted on It's Nice That is Jen Stark. See more of her work at www.jenstark.com.
A lovely collaboration between Blu and David Ellis creating an installation/animation which makes you want to pick up a pen (and a tub of paint) and get creative. Looped twice for some unknown reason. Cheers Shapes That Go.COMBO a collaborative animation by Blu and David Ellis (2 times loop) from blu on Vimeo.Diggory
Service stations are a miserable place where you are forced to part with large sums of money with little return. So we were pleased to spot this design for a Romanian petroleum company Vitro, recently given a brand make-over by Saffron. A collaboration between architecture and graphic design makes for a modern, striking environment and the colour gradient (or disco) lighting is a pleasant change from the glare of florescent tubes. The principle is to make the driver as welcome as the car, great idea but I wonder if you can still buy an over chilled Ginsters meat slice? View the full brand story
There's something about clock design which really appeals to us. We've got several time-based screensavers in the studio that think up ever more creative ways to tell the time so we liked stumbling upon Biegert & Funk's QLOCKTWO.
Having our studio overlooking Falmouth harbour and working with Pendennis means we are always being made envious by the amazing Superyachts we see. However, when we spotted this on Corking Design's blog it blew our minds. Anyone fancy a 58m 'moving island' developed with the latest and most advanced sustainable technologies, trees in the atrium and its own 25m salt water swimming pool?
Our first Think Talk on 4th June at the National Maritime Museum Cornwall was a huge success. Thanks to everyone who came along and we hope you enjoyed the talks (and the pasties).
If you're on here reading our blog then we wouldn't want to patronise you by explaining what Twitter is. All we do want to tell you is we are Twittering so start following us to see things that inspire us on a day-to-day basis as well as keeping up-to-date on work that we finish.
Best corporate website at the Media Innovation Awards
It's great to be given an award for some work, and even better to be invited along to a swanky presentation ceremony to collect it. Check out Paul and Alan accepting the award for Best Corporate Website at this year's Media Innovation Awards.Click here to see the awarded site - VisitNewquay.org
